Best moment with the franchise? When Ethan Hawke's Hamlet does his soliloquy in its aisles; the most brilliant re-imagination in all of a brilliant film. You know what we don't see enough of? Michael Almereyda. Can't wait for his upcoming Jonathan Lethem adaptation TONIGHT AT NOON.
Also sort of like when the Fight Club boys break in and electro-magnet-erase all the tapes because 1999 = longer ago than you think.
Worst moments? The pricing, late fees, generally apathetic and ignorant staff, ridiculous stocking policy, legacy of closed mom & pops?
Here's my personal fave: when they took a poll to see what people wanted to see in the movies with the idea that they were influential enough an entity (like Wal-Mart, fer instance) to directly affect the content of films yet to be released. Call it a test audience without a screening. Chalk one up for the good guys.